VB READS...BUSINESS BOOK GROUP

Start: 08/04/2010 5:00 pm

Location:

Street:: Village Books
Additional:: 1200 Eleventh Street
City:: Bellingham
Province:: Washington
Postal Code:: 98225
Country:: United States

NOTE NEW MEETING TIME

Read and discuss a variety of books related to the world of business.

Join Janet Ott the 1st Wednesday of each month at 5:00pm. Please note the new time, effective as of the July 2010 meeting. Meetings are in the Readings Gallery.

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two (Paperback)

By Al Ries, Jack Trout

$15.99

ISBN-13: 9780887306662
Availability: Usually Ships in 1-5 days
Published: Harper Paperbacks, 4/1994

Other Editions of this Title

You can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.